Fundraising is about more than just raising funds. That sounds absurd - but is true. Yes, the goal is to mobilise the investments needed; but growing your business is the primary goal, and the funds are a tool in that pursuit. The process used to fundraise should lead to payoffs that stretch beyond the monetary value alone. This is especially important when raising grant funding in an international development setting, where grants are a key method of de-risking and preparing an organisation for private investment.
 
This book is a practical guide, written by Joevas Asare (the founder of Ark Group International - www.arkgroupint.com) that illustrates a process to fundraising for grants, which generates success for your business, even when a grant is declined. The message is that there are three pillars your fundraising efforts should rely on to reap a real payoff: vision, sustainability and partnerships. In this 3-part series, these three pillars are illustrated through the lens of grant fundraising. However, the application of these principles are also relevant for other types of funding and investment vehicles. 
 
This book exclusively focuses on the first of the three principles: Vision. It is packed with guidance, practical exercises, and market-leading case studies. As the reader, you will get valuable information to apply in your own fundraising journey to ensure you reap a real payoff from your fundraising pursuits.